Comics

Everything Set for Transformers Premiere, Gm’s Stars Ready to Shine

In anticipation of the premier of the new Transformers movie that’s due out July 4th, Pontiac has already begun its promotion of the Solstice GXP roadster which appears in the movie. Aside from everything that’s going on now, the promotion is also holding a campaign through Maxim, a magazine geared towards men. By visiting the Maxim website, visitors can enter contests whose prizes include a Solstice GXP and a chance to accompany Transformers star Megan Fox to the movie’s premier.

And everyone seems to want to have their share of the Transformers craze too as the Piaggio — maker of the Vespa scooter — also has a new promotion running branding the Vespa as a “Transportation Transformer.”

Customers who will test drive a Vespa at a participating dealer during the Vespa National Open House on June 14-24 can get lucky and get a free movie ticket to see Transformers – which also happens to feature a cameo by Vespa. All customers need to do is to simply sign-up for Vespa updates online, print the confirmation email and coupon, then go to a participating dealer during the open house dates to test drive a Vespa and receive your Transformers movie ticket. Dealer hours and test vehicles vary, please contact your participating dealer for details.

Earlier this year, General Motors has introduced the four new movie stars – “Bumblebee,” “Autobot Jazz,” “Autobot Ratchet” and “Ironhide” as it hosted its sixth annual “ten” pre-Oscar fashion event at Paramount Pictures in Hollywood.

All starring in the much awaited DreamWorks Pictures and Paramount Pictures (in association with Hasbro) production, GM’s movie stars “Bumblebee” changes from the classic Chevrolet Camaro, and is a central character in the saga of aliens who take mechanical forms when on Earth “Autobot Jazz” converts from a Pontiac Solstice in a hardtop format. A Hummer H2, modified as a rescue vehicle, changes into “Autobot Ratchet” and “Ironhide” changes from a GMC TopKick medium-duty truck.

“Transformers is a compelling project and offers us a global platform for marketing GM products and building our brands,” said Mike Jackson, GM North America vice president, marketing and advertising. “It represents the perfect intersection of entertainment, marketing and design.”

Buzz about the roles that these vehicles play in the movie has been afire since the new Camaro was spotted in the film’s first Transformers trailer, which began appearing in theaters on Dec. 20, 2006.

“The first time I saw the new Camaro, while touring the GM Design Center, I knew immediately that it would be the perfect ‘Bumblebee,’” said Michael Bay, the film’s Director. He continued, “It’s got beautiful lines and a classic, timeless look. There were no other cars that came even close. I have had a great working relationship with GM for many years and am psyched to be working with them on Transformers.”

GM, maker of quality GMC lift kit, is now rolling a fully integrated marketing and promotional effort around the film, including a major Chevrolet promotion.

Images, scenes and clips – all things Transformers – may be found at the official Web site: www.transfomersmovie.com. Images of the four GM vehicles as they appear in Transformers are available online at media.gm.com.

About Transformers:

Our world will be transformed on July 4 when aliens make Earth their final battleground. As the forces of evil seek the key to ultimate power, our last chance for survival rests in the hands of young Sam Witwicky (Shia LaBeouf). DreamWorks Pictures and Paramount Pictures present, in association with Hasbro, a di Bonaventura Pictures Production, a Tom DeSanto and Don Murphy production of a Michael Bay Film, Transformers, starring Shia LaBeouf, Tyrese Gibson, Josh Duhamel, Anthony Anderson, Rachael Taylor, Megan Fox, with John Turturro and Jon Voight. Directed by Michael Bay from a story by Roberto Orci & Alex Kurtzman and John Rogers and a screenplay by Roberto Orci & Alex Kurtzman, the film is based on Hasbro’s Transformers™ Action Figures.

About the Author

Iver Penn is a Mass Communications graduate who hails from Wyoming. She is at present an associate editor of a publishing company in Colorado.

The Touch – Transformers movie clip

Zak Designs Transformers II: Revenge of the Fallen 13-Ounce Aluminum Sports Bottle $3.99 Lightweight 13-ounce sports bottle from Zak Designs drinkware collection for kids; the stain-resistant, and resilient aluminum construction meets federal and state safety regulations Attached to the bottle, a black plastic dome lid covers the pull-up drinking nozzle Bottle stands 7-1/2 inches with a diameter of 2-3/4 inches;…

Transformers Movie Cake Topper Set $7.15 This cake topper set includes a plastic Optimus Prime semi figurine which can be transformed from a robot character to a truck, and a Transformers logo paper sign. Makes a great toy after the cake is served….

Transformers Red Autobot Shot Glass Limited Edition $7.99 This is a great high-quality shot glass featuring The Transformers Autobot. It is 1.5 ounces. Real glass. Image will not wear or scrape off. These high quality promo pieces are very limited in quantity and availability. Super nice with our usual money back guarantee….

Thor $8.90 All products are BRAND NEW and factory sealed. Fast shipping and 100% Satisfaction Guaranteed….

Lou Reed Berlin $2.50 How do you adapt a record once described as “the most depressing album of all time” into a multi-media stage performance? Rather well, when it comes to Lou Reed’s Berlin. The former Velvet Underground mainstay was already established as a solo artist, buoyed by the hit “Walk on the Wild Side,” when he released the Berlin recording in 1973. That it was not a commercial success, to say the least, is…

Transformers – The Score $18.98 Ask, and ye shall receive: When Michael Bay’s Transformers came out in the summer of 2007, a soundtrack was issued that gathered a collection of pop and rock songs. But fans clamored for the score so arduously that it was released a few months later. Was it worth it? Steve Jablonsky comes from Hans Zimmer’s stable of composers, and anybody with half an ear could have guessed it. Jablonsky’s other …

The Ultimate Matrix Collection [Blu-ray] $33.90 Ten-disc set includes “The Matrix,” “The Matrix Reloaded,” “The Matrix Revolutions,” the documentary “The Matrix Revisited,” and “The Animatrix,” plus five discs worth of all-new bonus materials. Standard and Widescreen (Enhanced); Soundtracks: English Dolby TrueHD 5.1, Dolby Digital 5.1, French Dolby Digital 5.1, Spanish Dolby Digital 5.1, Dolby Digital stereo, Italian Dolby Digital 5.1, Portugue…

Tron: Legacy (Four-Disc Combo: Blu-ray 3D / Blu-ray / DVD / Digital Copy) $26.95 Disney presents a high-tech motion picture unlike anything you’ve ever seen in an astonishing 3D Combo Pack. Immerse yourself in the digital world of Tron, as celebrated actor Jeff Bridges stars in a revolutionary visual effects adventure beyond imagination. When Flynn, the world’s greatest video game creator, sends out a secret signal from an amazing digital realm, his son discovers the clue and…

Up (Four-Disc Blu-ray/DVD Combo + BD Live) [Blu-ray] $22.99 Features include: •MPAA Rating: PG•Format: Blu-Ray•Runtime: 96 minutes…

ROOMMATES RMK1089GB Transformers 3 Optimus Prime Peel & Stick Giant Wall Decal $19.79 Transformers, more than meets the eye. That’s for sure with this ultra cool Giant Optimus Prime peel and stick wall graphic, designed after the worldwide blockbuster movie phenomenon. Cool for the office too. Don’t forget the coordinated self-adhesive border or the set of Transformers peel and stick appliques for the ultimate Transformers room make over….